In Volume 7 of our “Meet The Team” series we introduce you to our new sales intern at the Play.fm office, Christoph aka Biggie:
What is your job as an Intern at Play.fm?
As sales intern I’m assisting the Play.fm team in establishing new partnerships, creating sales related concepts and researching data in all kinds of fields. The team tries to involve me into their work routine as much as they can. At the moment I’m working on updating Play.fm’s ads clients database and just finished a detailed case study about Play.fm’s latest DJ Contest in partnership with last year’s Rave On Snow festival. Moreover, I monitor the website and app sales statistics.
Why did you apply for an internship at Play.fm?
As part of my sales management studies I have to do a 3 month internship.
I’ve been listening to DJ Sets on Play.fm for quite some time and stumbled upon their job section while browsing the website. The thought of doing my internship in a smaller creative company instead of a major corporation always appealed to me since I like the idea of being directly involved in creating new sales strategies especially in a start-up environment. Additionally I’m really into electronic music which was another huge plus.
Play.fm just seemed like the perfect fit for me combining my interests in sales and electronic music.
Tell us something about yourself? What does your life look like?
I’m 23 years old and originally from Graz/Styria (Austria) where I study Sales Management at FH Campus 02. On the weekend I sometimes work at a bar, like to go out with friends or relax with movies, games and music.
I’ve also been playing American Football as Defense Liner for the Styrian Bears for 5 years now. You can watch me in action here
What is the feature you like the most on Play.fm?
Music on-demand! I love to listen to music & mixes everywhere i am.
In Volume 6 of our “Meet The Team” series we introduce our new marketing intern at the Play.fm office, Julian:
What was your job as an Intern at Play.fm?
As an Intern at Play.fm I was actively involved in several daily tasks as well as a long-term project. My daily routine duties were mainly about community and content management to keep our users entertained. Additionally I kept track of social media KPIs, website statistics and sales figures of our mobile apps to come up with strategies to further improve those numbers. My long-term project was the organization and promotion of the international DJ contest in collaboration with the Waves Vienna Festival. I’m glad that so many people participated and that we were able to find such a great winner.
Tell us something about yourself? What does your life look like?
I’m a 24-year old guy from Vienna currently living in Milan, Italy, where I study Innovation Management at Bocconi University. I am enthusiastic about economics, marketing, technology and basically everything internet-related. So my life revolves mainly around these things.
Why did you apply for an internship at Play.fm?
My goal in life is to become a Product Marketing Manager in a leading tech or web company to create outstanding, innovative products. I believe that interning in a small start-up in a fast-paced environment is a good way to learn and to eventually achieve this goal of mine. Given the fact that I am also quite passionate about electronic music Play.fm was a pretty awesome fit :)
What is the feature you like the most on Play.fm?
That would be the completely re-designed dashboard and user profiles, which we launched recently. They just make the whole Play.fm experience a lot simpler and nicer.
Would you agree that the current Play.fm could be faster, simpler and a bit more cutting edge in general? Do you have a vision and the skills to build the next Play.fm?
Cool, because this makes you a potential candidate for the Play.fm team building the new platform. We are looking for talented people who want to join us for a few months or a longer period.
We started Play.fm in 2004 because we wanted to make the music we listened to in clubs available for everyone online. At that time everything on the site had to be managed manually by our editors and the user management was based on a Bulletin Board (yeah!). We did a major leap with the relaunch of the site in 2009 enabling DJs to upload their own shows and manage their profiles – but also providing a lot of features users don´t really need. 3 years later, after learning a lot of lessons, we think it´s time for the next Play.fm.
As music and technology enthusiasts we love to listen to music online, like working in geeky teams, and are dedicated to make life easier for radio listeners and radio presenters alike. If you want to joint the team, visit the job section for current openings.
In Volume 5 of our “Meet The Team” series we introduce the founder and CEO of Play.fm, Georg:
How did you come up with the idea for Play.fm?
To understand how the idea developed I need to go back in time. I´ve been listening to internet radio since the mid 90ies, eg interFACE Pirate Radio (http://www.pirate-radio.org/) and beta Lounge (http://www.betalounge.com/) and later also Samurai.fm (http://samurai.fm/). At that time there were no filesharing platforms or download shops established yet, not even mp3 files were available (only realtime streams) and I was still recording radio shows from FM4 (an Austrian FM station) on cassettes.
Then, at the beginning of the millennium, I started DJing and organising parties with the Melt crew. We thought it would be cool to record our parties and make the recordings available on our party website. At the same time FM4´s focus became more and more indie/alternative during the day and electronic music shows were moved to a few spots in the late evenings – not enough space to present the great variety of music enthusiasts, DJs, labels and promoters Vienna (and Austria) had to offer. The idea of Play.fm was born (2003).
Describe the beginning of the project and all it’s difficulties.
Haha, all the difficulties would fill a fat book. More important to mention is that without the help of so many people working for the project or supporting it somehow it wouldn´t have been possible. In April of 2004 we moved into a small room at Museumsquartier Vienna which served as an office as well as a radio studio. With the help of the Melt crew we set up a mini website on some university server, and soon we were joined by other people who wanted to work with us, programmers, server admins, graphic designers, DJs and many other helping hands. I remember that we only had money to pay the rent for two months when we moved in, so everyone had to work for free and all other costs could be covered by selling beer (and some public funding we received later). First, we began recording parties in Vienna and published the recordings on the site. End of 2004, with the launch of a new website, we also started a daily live programme produced by Viennese DJs, promoters and label owners in our studio. Soon, hundreds of mixes and radio shows were available in the database and could be listened to on demand.
How did Play.fm change over time?
Quite a lot I´d say. As more and more DJs asked us to publish their mixes on our website and our editors had to do that for them manually, the work load for our team increased steadily. We had to think about another model to finance the whole project, so we made a concept for a new web 2.0 website (the current), applied for public funding, founded a company in 2008 and launched the new site in March 2009. Many people who had worked with us at the beginning had to finish university, got new jobs or founded a family, so the team had changed over the years. Also, when our contract for the studio at Museumsquartier ended in 2009 and we couldn´t find a similarily cool place, eventually we stopped the live programme and focused on developing the website.
What is your job at Play.fm?
I´m mainly responsible for strategic and business development, the further development of the website and our mobile apps. But as the founder I like to be involved in everything a bit.
What did you do before Play.fm?
After school I went to Tijuana/Mexico to work with kids in a slum, studied Business Administration and Economics in Vienna and Mexico City, worked as a research assistant for knowledge management at ECDPM in Maastricht, worked for an elearning company that went bankrupt in the dot-com crisis, tried my luck with party promotion and eventually used the time of unemployment to build up Play.fm.
What are you currently working on, are there any special projects?
I (and the whole team) am working on the relaunch of the user dashboard and the user profiles. They will be so much better and more social than the old ones, that´s why we can´t wait seeing you use them on the live site.
What are the near future plans for Play.fm?
Not so near maybe but one of the top plans is to rebuild the whole system with new technology. When we started building the site in 2008 we had to build a lot of stuff by ourselves that can now be replaced by better working open source technology. The big plan is to make the site simpler and faster.
What is the feature you like the most on Play.fm?
The new userprofile :)
What is your favourite mix on Play.fm?
If we had the new user profile ready I´d say “go and have a look”. But let me give you three (still not representative for all the genres I like):
Sorry folks, I have favorite DJs, favorite Sets and love the music that these DJs play. I like most of the tracks they play, but I cannot identify any favorite artists/producers. When I was a drum and bass DJ I had some favorite producers, eg Kemal & Rob Data, Marcus Intalex, Influx Datum, Total Science, Digital and many more. And I still love the old records I have, most of them from 1998-2005.
Best club you’ve ever been to?
The one with best (and most) memories: Flex/Vienna. But times change.
And I have particular great memories about a club I played in Moscow called Beafeater, not because of the location but the people that went totally crazy with the Spanish MC we had with us. That was insane.
…and the best live performance?
Prince @ Stadthalle/Vienna 1987
Can you remember which was the first album you ever bought?
Prince: Sign o´the Times
Tell us the most embarrassing tune of your youth you still like?
Steve Miller Band: Abracadabra
http://www.youtube.com/watch?v=7QyoRzZrF00
What makes you go mad?
go mad: people making excuses
go sad: DJs who give a shit about beatmatching
go to bed: a bad soundsystem
What are you doing on your day off?
Go and say hello to mother nature. Rivers, lakes, woods, mountains & the sea – I would die without.
What would we find in your refrigerator right now?
There´s always a stoli. And about 100 different jams I never finish.
Give us five of your all time favourite tracks.
Some all time favorites from my record collection…
Kemal & Rob Data: The Encripter
http://www.youtube.com/watch?v=1HqOYrz_EEA
Marcus Intalex & ST Files: How you make me feel (Photek Remix)
http://www.youtube.com/watch?v=VBqwanLiuWE
Count Basic / The Kruder & Dorfmeister Session: Speechless (DnB)
http://www.youtube.com/watch?v=OAZPPY6Rp0M
Rhythm & Sound w/ Jennifer Lara: Queen in my Empire
http://www.youtube.com/watch?v=BaROjQLZ7_0
Mika: Tomorrow
http://www.youtube.com/watch?v=iblMTNdLiQM
How did you come up with the idea for Play.fm?
To understand how the idea developed I need to go back in time. I´ve been listening to internet radio since the mid 90ies, eg interFACE Pirate Radio and Beta Lounge and later also Samurai.fm. At that time there were no filesharing platforms or download shops established yet, not even mp3 files were available (only realtime streams) and I was still recording radio shows from FM4 (an Austrian FM station) on cassettes.
Then, at the beginning of the millennium, I started DJing and organising parties with the Melt crew. We thought it would be cool to record our parties and make the recordings available on our party website. At the same time FM4´s focus became more and more indie/alternative during the day and electronic music shows were moved to a few spots in the late evenings – not enough space to present the great variety of music enthusiasts,DJs, labels and promoters Vienna (and Austria) had to offer. The idea of Play.fm was born (2003).
Describe the beginning of the project and all it’s difficulties.
Haha, all the difficulties would fill a fat book. More important to mention is that without the help of so many people working for the project or supporting it somehow it wouldn´t have been possible. In April 2004 we moved into a small room at Museumsquartier Vienna which served as an office as well as a radio studio. With the help of the Melt crew we set up a mini website on some university server, and soon we were joined by other people who wanted to work with us, programmers, server admins, graphic designers, DJs and many other helping hands. I remember that we only had money to pay the rent for two months when we moved in, so everyone had to work for free and all other costs could be covered by selling beer (and some public funding we received later). First, we began recording parties in Vienna and published the recordings on the site. End of 2004, with the launch of a new website, we also started a daily live programme produced by Viennese DJs, promoters and label owners in our studio. Soon, hundreds of mixes and radio shows were available in the database and could be listened to on demand.
We’ve digged into our photo archive and found some old pics from back in the days…
How did Play.fm change over time?
Quite a lot I´d say. As more and more DJs asked us to publish their mixes on our website and our editors had to do that for them manually, the work load for our team increased steadily. We had to think about another model to finance the whole project, so we made a concept for a new web 2.0 website (the current), applied for public funding, founded a company in 2008 and launched the new site in March 2009. Many people who had worked with us at the beginning had to finish university, got new jobs or founded a family, so the team had changed over the years. Also, when our contract for the studio at Museumsquartier ended in 2009 and we couldn´t find a similarily cool place, eventually we stopped the live programme and focused on developing the website.
In Volume 4 of our “Meet The Team” series we introduce our new marketing intern at the Play.fm office, Matthias:
See what he says in the following Question & Answer:
What is your job as an intern at Play.fm?
As an intern, the Play.fm team tries to involve me into their work routine as much as they can. So I am assisting them on bigger projects as well as on daily tasks. My work here includes the assistance in establishing partnerships, research work in all kinds of fields and working on marketing related concepts. At the moment I started research on potential partners (Clubs, Artists, Labels,..) in Sweden, since I spent a longer period of time there and therefore am quite familiar with its music scene. Other bigger projects I m currently involved in include the planning of a DJ competition, the development of a concept for the upcoming Ambassadors Program and the improvement of Play.fm’s social media integration.
Why did you apply for an internship at Play.fm?
I graduated in December with a Bachelor’s degree in Business and I have to wait till June to start my Master’s Program. Since I can’t sit on my ass for almost half a year I was looking for internships on the Internet. Eventually I came across an ad for a marketing internship at Play.fm. I had been listening to sets on Play.fm for quite some time so I was already familiar with the brand and also had a very positive attitude towards it. Additionally, my Master’s Program will be in Creative Production and Arts Management, which made the whole music industry aspect of Play.fm a main factor in applying for the internship. For that reason and also because I specialized in marketing in my previous studies, I thought of it as the perfect opportunity to get some practical experience in the field I am planning to work in and to fill the gap between my studies.
